Category: Industry News

AdMarula welcomes CyberCellar

CybercellarCyberCellar is South Africa’s original online retailer of premium wines, offering the widest selection at cellar door prices. With worldwide delivery, and boasting over 3,000 local and international wines, as well as many other varieties of liquor including beer, whisky, champagne, MCC’s, cognac and brandy, and a wide range of wine and bar accessories, there is something for everyone when shopping at CPA program.

Publishers can apply now.

AdMarula welcomes Lendico

Lendico_logoLendico is an innovative credit marketplace that connects private investors and their capital with private borrowers who are in need of a loan. Each loan request is carefully checked by examining the borrowers’ credit rating to ensure efficient execution. Lendico is the newest venture from the Berlin based start-up incubator Rocket Internet GmbH, and backed by Africa Internet Holding, Africa’s largest Internet group. CPL program.

Publishers can apply now.

Managing the Funnel

Daniel_Gross_May2014Every good marketer understands their sales funnel and the journey that each customer makes from the first introduction or point of interest, to an actual conversion – as well as where in the funnel they loose customers. A successful marketing strategy takes into account each phase of that funnel, and understands what needs to be done at each of those steps to encourage the customer on through his/her journey. There is no short-cut solution to success, but there are some fundamental things you can do to improve your performance.

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Interview with Lyndon Munetsi, MD at Vouchercloud ZA

Lyndon-MunetsiMeet Lyndon Munetsi from Vouchercloud, a mobile vouchering/couponing platform that allows customers to discover and redeem offers at local and national businesses as well as redeeming voucher codes online. Since its global launch in 2010, the Vodafone Group has taken a controlling stake in the company and it now boasts over 6m downloads across all smartphone platforms.

Vouchercloud is available in the UK, Germany, the Netherlands, Ireland and Malta.  It was launched in South Africa in late January 2014 and has since achieved over 100,000 app downloads with a fast-growing online presence.

Read the interview.

Why Email Marketing?

caroline-pourteyron-may14Email marketing can be a very rewarding business strategy, but like all things it can be a waste of time and money if not implemented properly. The ideal is an efficient and effective email campaign that works. In order to do this there are a number of things that you can do. Start with setting your goals and aims for the campaign and be realistic. Your goals and aims can help you to develop a communications strategy that should set out what you want to do and how you are going to do it.

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