Category: Industry News

AdMarula welcomes Vodacom

vodacomVodacom has over 51 million customers and many different devices connected to their world-class networks, serviced through their various distribution and service partners. The product offering consists of a number of Contract options, Top up and Prepaid plans, as well as ultra-low-cost handsets offering core services like voice, messaging and data. CPA program.

AdMarula welcomes Woolworths Financial Services

woolworths-logoWoolworths Financial Services offers a range of financial solutions, including the Woolworths in-store card, silver credit card, gold credit card, black credit card and revolving personal loan. Woolworths Credit Card holders earn WVouchers each time they swipe and are automatically part of the WRewards programme that offers exclusive special lower prices and other benefits. CPA Program.

‘Longtail’ is the name of the game

daniel-gross-feb14A recent survey released by the IAB and PwC shows that the online performance marketing industry generated an incredible £14 billion in sales in 2013. In traffic, that equates to about 10 million clicks per day with a 5% conversion rate. And it’s not just the big publishers and super-affiliates generating this revenue.

In fact, a new and growing industry is opening up in the ‘long tail’, where individuals and small publishers with specialist knowledge of a particular area, can produce websites and then automatically generate advertising revenue.

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Interview with Rhyder Key

Rhyder-Key-Feb14As Senior Digital Production and Project Manager at prominent agency Havas, Rhyder Key is responsible for the management and overall supervision of the development of custom web applications and websites across a variety of industries including healthcare, automotive and financial.

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Enhancing CTRs and increasing commissions

caroline-pourteyron-feb14Digital advertising is all about making people see your ad placements, helping readers to take the decision to click, and then buy a service or product. So how can you, as an affiliate, increase the chances that a person clicks on one of your ads? There are several strategies you can follow to increase the performance of your advertising. CTR (click-through rate) is a good indication of your advertising performance.

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