Category: Industry News

Interview with Jonathan Farrell, Digital Strategist at MEC Group

jonathan-farrellOur profile for August is Jonathan Farrell, young and upcoming Digital Strategist at the MEC Group in Cape Town. Having spent the last 6 years driving online acquisition across various digital platforms such as Paid Search and Social Media, he tells us why strategic thinking and a bottom-line focus coupled with creativity and innovation, have contributed to his successful acquisition initiatives.

Read the full interview.

AdMarula welcomes Singapore Airlines

Singapore_LogoSingapore Airlines is a world-leading passenger carrier with a network spanning over 6 continents, covering 60 cities in over 30 countries. An innovator in the industry they are widely acclaimed for providing the highest standards of care and service onboard. With a daily flight out of Johannesburg and 4 times weekly out of Cape Town, Singapore Airlines will be able to bring South Africans to Singapore under 14 hours and to numerous Asian cities like Bali, Bangkok, Kuala Lumpur and many more within an additional 5 hours. CPA program.

Publishers apply now!

Interview with Karen Loxton Cairns from

Karen-Loxton-CairnsLadies, hold on to your shoes! This month we meet fashion entrepreneur and shoe blogger, Karen Loxton Cairns, Founder and Editor-in-Chief at In addition to being awarded “Best Fashion Blog” at the 2013 South African Blog Awards, The Daily Shoe has also received accolades by fashion guru Craig Jacobs in The Sunday Times, been featured in Cosmopolitan Magazine and appeared at Africa Fashion Week. Read the full interview.

A bigger voice

daniel-gross-july14Performance Marketing (PM) is still a fairly unknown channel in South Africa – even though it has been around for nearly a decade. Why is that? Perhaps because advertisers who are advocates of PM do not always speak up about the success the channel brings them. Many brands are reluctant to engage in PR and case studies about their advertising success as they fear that they have discovered a ‘secret ingredient’ that their competitors have not, and that by disclosing this ingredient they will lose their competitive edge. However, this is not the case as every brand’s ideal customer is different and successful brands are now targeting audiences of one instead of the masses. Read the full article.

AdMarula welcomes Future Light

Future LightsFuture Light is South Africa’s largest online LED Store offering a wide range of high quality, yet affordable LED Lighting products to a wide range of customers. LED Lights are a relatively new electronic light source that uses a fraction of the electricity traditional light sources use, resulting in 50%+ electricity savings. CPA program

Publishers can apply now.