At the end of 2013 we would like to thank you for helping AdMarula to continue to grow. As the year wraps up, we take a moment to look at trends to look forward to in affiliate marketing for 2014. Here are some we selected for you.
Leveraging data into profits
Websites are essentially data, as an affiliate you can use this data to better understand your users and target your content accordingly:
Track user behaviours to better understand your reader
Segment your database according to user preferences
Serve appropriate offers
Retarget the offers depending on user preferences via email and other contact methods
Factual data allows you to make better business decisions based on actual user’s behaviour patterns.
Mobile continues to grow
In a previous newsletter, we asked “Why go mobile?” and mobile remains a strong trend. We can’t ignore the fact that user preferences will continue towards accessing sites on phones:
Use responsive design templates or build your own
Think about how you interact with your phone and mobile User Experience (UX)
Don’t forget to optimise your newsletter and mailers for mobile (Feature phones, BlackBerry and other smart phones)
More and more mobile is certain and being able to retain your readers will take place increasingly in the mobile space.
SEO remains core
Your site is awesome but if you can’t get found on Google, you get no traffic, which means no sales:
Always optimise and contextualise your content
Use meta descriptions for a Call To Action (CTA)
Search Engine Optimisation is all about targeting your content to your user data preferences, use this data to leverage consumer engagement and increase click-through rates.
Image Centric Content Marketing
A picture is worth 1000 words, and a well chosen picture completes the story. Use a lovely contextual banner to break your paragraphs:
Connect your site to image centric sites
Use image centric sites to drive traffic to your content with backlinks from your visuals
Getting ready for 2014
Build your site for your audience, create good quality content and use images to tell the story. Use data to get to know your users and give them the experience that they want. Expect bigger, better, image driven content experiences in 2014.
Everyone at AdMarula would like to thank you for a fantastic year and wish you the best for 2014.
Caroline Pourteyron – Head of Affiliates