Category: Industry News

Happy Easter!

EasterWishing all our clients, publishers, employees and friends a blessed Easter break.

What is Social Commerce?

Jo-Griffiths-apr14Undeniably today’s consumer is surrounded by choices with what, when, and how they consume media – we are inundated, and Social media has become the main reason that people access the internet. Quite simply, social media has bought a new way of communicating. 93% of SA’s top brands using Facebook as part of their marketing strategy, but brands are still struggling to turn their communities into customers. So how does Social Commerce actually work?

Read the full article.

Interview with Luyanda Jafta from

Luyanda_JaftaThis month we meet Luyanda Jafta from Paybook SA, a digital agency that offers market research, market interaction and a social media distribution platform for businesses, brands and government agencies. Their flagship product ‘Paybook Evo’ essentially educates consumers on things they didn’t know about a brand, and then pays them to share it. A math fanatic that has a passion for perfection, his life goal is to automate the world and enable us to evolve as a civilisation in a catalytic fashion.

Read the full interview.

A look at Q1

Daniel_Gross_Apr14It’s always exciting to kick-start a new year with the expectations that go with it – at the same time there’s the underlying uncertainty caused in part by a depreciating Rand, increasing inflation and fuel prices, and an all-together ‘not-so-rosy’ economic climate. I think it’s important to keep our publishers and partners up to speed with the progress of AdMarula, as it ultimately affects your businesses as well. Here’s a short summary of the highlights at AdMarula during the first quarter.

Read the full article.

AdMarula welcomes Shell

Shell-HelixAdMarula welcomes Shell to the network as a new merchant. For anyone who has ever wanted to go behind the scenes at a Formula 1 race weekend, Shell Helix is offering an experience like no other. By entering the competition, participants could be sent to the 2014 Formula 1 Shell Belgian Grand Prix with unprecedented access to the track’s most exclusive areas. CPC program.

Publishers apply today!