Category: Industry News

Voucher Codes & Performance Marketing

caroline-pourteyron-sept14Voucher code sites have been around for quite some time in Europe and the UK in particular, and the trend is catching up in South Africa with new voucher websites and mobile apps emerging regularly in the online landscape. ‘Discount hunting’ is now part of the purchasing process for most consumers.

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Interview with Josephine Buys, IAB South Africa

Josephine-Buys-sept14This month we chat to Josephine Buys, recently appointed Country Manager for IAB (Interactive Advertising Bureau) South Africa, which currently represents over 200 members. She shares some of her views and insights on the South African digital landscape with us.

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Surviving the start-up jungle

daniel-gross-sept14Statistics show that most new businesses destined for failure will meet their end within the first three years. According to a recent article published by the Wall Street Journal, three out of four venture-backed start-ups fail. So it’s not without a small sense of achievement that we’ll be celebrating our 3rd birthday this week.

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AdMarula welcomes DatingBuzz

datingbuzz-AdMarula welcomes DatingBuzz as a new merchant on the network. DatingBuzz has been around for over 15 years and is South Africa’s first and biggest Online Dating site with millions of members across all age ranges. Affiliates can apply now to this program.

The ‘last-click’ debate

Daniel-Gross-Aug14Whether you are a brand, network, agency or publisher, we would all love a world where a 360 degree view of a customer’s journey from log-in to check-out can be obtained by the click of a button. From a publisher’s point of view it would certainly seem fair to be paid for any/all results delivered at each step of that journey. Enter the multi-channel vs last-click debate.

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