Category: Industry News

Interview with Paul Wong, Singapore Airlines

Paul WongThis month we meet Paul Wong, Manager Cape Provinces at Singapore Airlines. Based in Cape Town, he is responsible for overseeing overseas airline sales, marketing, operations and admin functions. Having founded the “Singaporeans in South Africa” Facebook group and spearheaded the airline’s affiliate programme in South Africa, he shares some of his insights and knowledge on driving sales and branding online.

Read the interview.

Email remains a powerful tool

Email marketing is still a very powerful tool to acquire customers and generate revenue.Caroline Pourteyron A study by Exact target shows that “68% of marketers believe that it is the core of their business”. Regarding purchases, mailers still show a higher conversion rate than Social Media or Direct Mail (source). In April, on the AdMarula network, mailer publishers generated 38% of the total monthly commissions and 43% of the total monthly order value. Making it a great idea to start growing your email marketing database as well as learning how to monetise that database.

Read the full article.

New Program! &Threads Fashion

&Threads FashionWe welcome &Threads Fashion on the network. &Threads online fashion store focus on exclusivity and forward focused fashion.  &Threads strives to deliver a dedicated, independent, continuously improving online fashion destination that provides 24/7 access to a perfectly curated range of brands, designers and their unique offerings within a digital environment that meets with customers ever changing needs and expectations. Featured brands include; Calvin Klein, DIESEL, Melissa & MilQ and Honey. CPA program.

Publishers can apply now.

The role of Online & Performance Marketing in ecommerce

The Red Zone recently interviewed AdMarula CEO, Daniel Gross, on the role of Online and Performance Marketing in ecommerce. Read the full interview here.

New Program! Mr Price Sport

The Mr Price Sport range comprises of sporting apparel, footwear, equipment andMr Price Sport accessories. All major sport types, including seasonal and non-seasonal sports, are represented in both international and MRP brands.  What’s more, the Mr Price products have been rigorously tested and carry the endorsement of some top South African sports personalities!  CPA program.

Publishers can apply now.