Category: Industry News

Why Email Marketing?

caroline-pourteyron-may14Email marketing can be a very rewarding business strategy, but like all things it can be a waste of time and money if not implemented properly. The ideal is an efficient and effective email campaign that works. In order to do this there are a number of things that you can do. Start with setting your goals and aims for the campaign and be realistic. Your goals and aims can help you to develop a communications strategy that should set out what you want to do and how you are going to do it.

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Welcome ClicknCompare

ClicknCompare_logo_ClicknCompare is an independent comparison site for funeral, hospital and legal insurance, spearheaded by the founders of one of the biggest e-commerce stores in Africa www.Zando.co.za. The service is completely free and user-friendly with a strong focus on excellent customer service and satisfaction. ClicknCompare compares services that every citizen needs and caters for all budgets. CPL program.

Publishers can apply now.

Happy Easter!

EasterWishing all our clients, publishers, employees and friends a blessed Easter break.

What is Social Commerce?

Jo-Griffiths-apr14Undeniably today’s consumer is surrounded by choices with what, when, and how they consume media – we are inundated, and Social media has become the main reason that people access the internet. Quite simply, social media has bought a new way of communicating. 93% of SA’s top brands using Facebook as part of their marketing strategy, but brands are still struggling to turn their communities into customers. So how does Social Commerce actually work?

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Interview with Luyanda Jafta from Paybook.co.za

Luyanda_JaftaThis month we meet Luyanda Jafta from Paybook SA, a digital agency that offers market research, market interaction and a social media distribution platform for businesses, brands and government agencies. Their flagship product ‘Paybook Evo’ essentially educates consumers on things they didn’t know about a brand, and then pays them to share it. A math fanatic that has a passion for perfection, his life goal is to automate the world and enable us to evolve as a civilisation in a catalytic fashion.

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