About us

Daniel_GrossAdMarula was founded by Daniel Gross and Daniel Bernholc, a Swedish duo with backgrounds in system development and financing of early-stage tech businesses. Amongst his previous roles, Bernholc was formerly the CTO at TradeDoubler, one of Europe’s largest and most successful performance marketing networks, while Daniel Gross has gained extensive experience in working with tech start-ups across Europe, the US and Israel.

Daniel_BernholcAfter spending some time in the country and speaking to various players in the industry, they identified a need for a new network in South Africa, where the online landscape is in a very exciting phase and advertisers need more flexible and transparent options than the traditional advertising route. So in early 2011 they joined up with a local investor and started AdMarula.

Our aim is to be a truly Southern African performance marketing partner for businesses and affiliates, to increase understanding and awareness of affiliate marketing, and bring transparency to the industry.

We always appreciate comments and feedback on how we can help improve our business and the industry. Please feel free to contact: or .

What our clients say…

client testimonialsFinally found a great affiliate platform in SA. Well done AdMarula on a high performance program with CitySlicker!” – Olivier Chas, MD and Co-founder of CitySlicker.

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For more information please download our brochure.