Monthly Archives: April 2012

Social Media Optimization Tips for Your Blog

Posted on April 17, 2012 by Lico

social-mediaConvincing visitors to share your blog posts on social media sites isn’t really hard. It’s more a matter of moving barriers out of their way and making it easy for them to share – like setting your dog’s food and water bowls at a comfortable height for him. So let’s take a look at what you can do to encourage readers of your blog to leave comments and share your entries on Facebook and other social media. Read more

Happy Easter from everyone at AdMarula.

Posted on April 6, 2012 by Lico

happy-easter

Getting your copy and content right

Posted on April 5, 2012 by Lico

Bernadette-HomorGetting into the habit of keeping your webpage fresh can only improve your affiliate marketing and website ‘stickiness’. Writing quality content is one of the most important elements in good search engine optimization. It provides relevant and valuable information to your audience and can be news, company information, guest blogging, social media, technology or just announcements of your latest product and shopping recommendations.

Another tip is to make sure your operation runs smoothly. Do some research on the best CMS systems available. A CMS is a content management system that allows you to make frequent updates and keep all the content of your site in one single accessible database.  A good CMS can make the uploading of content such as text and images very easy and user-friendly. The best thing is that you won’t be dependent on technical expertise. With the advancement of technological developments you can get access to open source CMS systems that no longer cost an arm or a leg.

I can recommend a great product such as Joomla – a leading open source software – if you haven’t already tried it. You can easily build a website, even a community portal, forums and a fully integrated shopping cart solution.

Another idea for good content is to review various products that you are marketing  and ask your circle of friends to write personal recommendations. This offers customers real reviews from people who have actually tried and tested the products.

If you are considering expanding into new markets, it’s important to factor in the translation of your site or landing page to really make the most of the opportunity. Make sure you also create a localized landing page and you link it up to a comprehensive web analytics program so you can assess what works and what doesn’t – without this you could be missing out on vital business angles!

Bernadette Homor

Head of Affiliates

Triple digit growth for AdMarula during first quarter

Posted on April 3, 2012 by Lico

Strong quarter for AdMarulaCape Town, 3rd April 2012: AdMarula, the South African performance marketing network, has experienced another strong quarter. Percentage wise, merchant transactions on the platform grew by triple digits compared to the previous quarter, while the number of affiliates in the network and the average earnings per publisher has more than doubled since the end of 2011.

“The increase of merchant programs on the network, strategic recruitments to the team and Valentine’s season have all contributed to the growth’, says Daniel Gross, CEO of AdMarula. “It has been a very busy few months for us, there has been a strong uptake in the market and the discussions we had and the relationships we have been building with several new merchants earlier in the year has started to pay off”, continues Gross.

According to a recent report released by The Boston Consulting Group, titled ‘The $4.2 Trillion Opportunity – The Internet Economy in the G-20’, South Africa’s e-Commerce industry is expected to double in size from $2 billion in 2010 to $4 billion by 2016, making up 1.5% of the total Retail industry. The future for online retailers in South Africa is therefore looking bright.

“The fact that we are seeing a strong increase in the number of online sales on our platform is encouraging since people are not only using the Internet as a channel for research and information, but also for making purchases. This is an important gap that needs to be bridged in order for the South African e-Commerce industry to grow and catch up with the rest of the world, says Gross.”

5 ways to avoid common mistakes in Affiliate Marketing

Posted on April 1, 2012 by Lico

Avoid-Affiliate-Marketing-MistakesAffiliate marketing is one of the easiest and most effective ways of earning money online. Lots of affiliate entrepreneurs make the mistake of sticking up a few banners hoping it’s going to attract the right customer. There is much more to becoming a successful affiliate marketer. If done properly, you will be able to maximize your participation in an affiliate marketing program and boost your profits.

Here are 5 ways to ensure you stay ahead of the pack.

Soure: www.ideate.co.za